What have you done recently to really "touch" your clients' hearts?. What if you were to send one greeting card per day to a customer? How do you think that would make them feel? You are not trying to "sell" them anything with this card, just to say"hi". Build the relationship and then you can ask for referrals. You want them to remember you the next time they need your services. What if you sent them a small surprise, like brownies or cookies? I have done this many times with my "top" customers and they are so appreciative….and surprised! We like to know we are all appreciated.
These "Billboards By Mail" work because everyone reads them. There are no envelopes to open. Think about how much junk mail you receive that you don't read.. You might rip it up and toss it out. Why not capture the attention of your audience? A strong headline must entice the reader to proceed. It might take 20 iterations of the headline before you get to one that will work. Do this.
Don't let your egos get in the way. Send your friend a card, tell him how much you love him. Lock yourselves in a room and work out what ever issues/problems that have occurred over the years. Are you keeping your children from their grandfather? If so, why? Is it a compelling enough reason? Continue reading for tips on how to increase your ad responses from your postcard marketing campaign.
Keep it simple. Don't clutter your postcard with unnecessary words and graphics. You have precious little space. Use it wisely. Edit your text and keep your graphics a pleasant size in proportion to the text. Use colors carefully. If you choose to send full color postcards, don't use neon colors with primary colors or any other clashing colors. Use complementary colors that will stand out from the rest of the mail.
Think about your business and the service or product(s) you offer to your customers and prospects with Postcard Marketing. Are you capturing information about your prospects? And not just an email address…mailing address, what they like to purchase, their buying habits, etc. Are you tracking your customers purchases? Are you doing any target marketing? What if you could target market a small group vs. having to mail hundreds and hundreds of postcards? What if you chose 100 customers and/or prospects and mailed postcards to them once a week for 8-12 weeks? (It takes a minimum of 7 times to get in front of your prospect for them to remember you).
Keri Spencer
405.237.3800
To find out more how you can make their day, click here.
No comments:
Post a Comment